{"title":"Formulate by Active","description":"The actives, acids and technologies our clients are building brands around.","products":[{"product_id":"niacinamide-vitamin-b3","title":"Niacinamide \/ Vitamin B3","description":"\u003cp\u003eNiacinamide remains one of the strongest commercial anchors in skincare because it spans visible tone, oil balance, pores and barrier support. It is ideal for high-volume products and as a supporting active beside newer hero ingredients.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820446860,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"salicylic-acid-bha","title":"Salicylic Acid \/ BHA","description":"\u003cp\u003eSalicylic acid is a category workhorse. Its consumer recognition makes it valuable across facial care, body care and scalp products, while its compatibility with highly demonstrable formats keeps it relevant on social platforms.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820479628,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"beta-glucan","title":"Beta-Glucan","description":"\u003cp\u003eBeta-glucan is a strong whitespace active because it delivers a sophisticated hydration and soothing story without feeling overused. It works especially well in recovery, sensitive-skin and microbiome-adjacent concepts.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820577932,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"squalane","title":"Squalane","description":"\u003cp\u003eSqualane is not a flash trend; it is a dependable premiumization ingredient. It improves the sensory profile of oils, serums and creams while giving the brand a clean, barrier-support story consumers already understand.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820840076,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"glycerin","title":"Glycerin","description":"\u003cp\u003eGlycerin is commercially important because it is ubiquitous, effective and now increasingly discussed by ingredient-educated consumers. It works especially well in 'simple but smart' barrier and hydration positioning.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820872844,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"pdrn-polydeoxyribonucleotide","title":"PDRN \/ Polydeoxyribonucleotide","description":"\u003cp\u003ePDRN has become one of the defining actives of the regenerative-skincare cycle. Its clinical origin, K-beauty momentum and strong creator education make it unusually effective as both a formulation story and a consumer-acquisition hook.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771505827980,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"volufiline-sarsasapogenin-systems","title":"Volufiline™ \/ Sarsasapogenin Systems","description":"\u003cp\u003eVolufiline-type systems have surged because the consumer promise is instantly understandable: a fuller, plumper appearance without an invasive procedure. The opportunity is less about overclaiming and more about creating sophisticated lip, eye and facial-plumping concepts with a strong visual narrative.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771505860748,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"nadplus-nicotinamide-adenine-dinucleotide","title":"NAD+ \/ Nicotinamide Adenine Dinucleotide","description":"\u003cp\u003eNAD has moved rapidly from wellness and longevity culture into beauty. For brand development, its power is the intersection of premium science, cellular-energy language and a consumer already primed by supplements, biohacking and longevity medicine.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771505893516,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"ghk-cu-copper-tripeptide-1","title":"GHK-Cu \/ Copper Tripeptide-1","description":"\u003cp\u003eGHK-Cu is moving from niche peptide literacy into mainstream ingredient recognition. It gives brands a credible route into advanced-looking blue serums, skin-firming systems and high-value age-support products without relying on the same retinol story as every competitor.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771505926284,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"hypochlorous-acid-hocl","title":"Hypochlorous Acid (HOCl)","description":"\u003cp\u003eHypochlorous acid has become a social-first utility ingredient because the format is easy to understand and easy to demonstrate. It fits the consumer shift away from aggressive stripping and toward simple, frequent-use skin-support products.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771505959052,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"kojic-acid","title":"Kojic Acid","description":"\u003cp\u003eKojic acid has become a high-intent search term for uneven tone and discoloration. It gives brands a direct, recognizable brightening story that can be built into modern serum, cleanser and targeted-treatment concepts.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771505991820,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"multi-peptides","title":"Multi-Peptides","description":"\u003cp\u003ePeptides remain one of the most commercially useful ingredient families because they can support multiple positioning territories: firmness, visible lines, barrier support, eye care, scalp care and recovery. Multi-peptide systems also create obvious premiumization opportunities.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771506024588,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"growth-factors","title":"Growth Factors","description":"\u003cp\u003eGrowth-factor positioning captures the consumer appetite for clinic-inspired skincare. It belongs in premium recovery, firmness and post-procedure-adjacent concepts where the brand story can justify a higher price point and more technical education.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771506057356,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"exosome-inspired-extracellular-vesicle-technology","title":"Exosome-Inspired \/ Extracellular Vesicle Technology","description":"\u003cp\u003eExosome-inspired skincare sits at the frontier of clinic-to-home beauty. The term generates attention because it sounds technical, regenerative and future-facing, but product development must distinguish cosmetic vesicle technologies from medical or biologic exosome claims.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771666653324,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"ectoin","title":"Ectoin","description":"\u003cp\u003eEctoin gives brands a more sophisticated alternative to basic 'soothing' language. It fits the market shift toward barrier longevity, sensitive-skin care and formulas designed to help skin look resilient under environmental and lifestyle stress.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771670749324,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"collagen","title":"Collagen","description":"\u003cp\u003eCollagen is not new, but social platforms have reinvented the way consumers experience it. Overnight masks, hydrogel formats and 'glass skin' positioning have turned collagen into a high-reach merchandising term that can anchor hydration and firmness concepts.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771675631756,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"vitamin-c-ascorbic-acid","title":"Vitamin C \/ Ascorbic Acid","description":"\u003cp\u003eVitamin C remains foundational because it converts across age groups and price points. The opportunity is not simply 'another vitamin C serum' but a differentiated system based on form, stability, sensory profile and pairing strategy.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771675664524,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"thd-ascorbate-tetrahexyldecyl-ascorbate","title":"THD Ascorbate \/ Tetrahexyldecyl Ascorbate","description":"\u003cp\u003eTHD ascorbate gives brands a more premium vitamin C architecture with strong compatibility for anhydrous, emulsion and oil-phase systems. It is especially useful when the goal is elegant sensory, premium positioning and a differentiated alternative to low-pH ascorbic acid.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771675697292,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"retinol","title":"Retinol","description":"\u003cp\u003eRetinol remains indispensable to the ingredient library. It has deep consumer education, strong search intent and an immediate connection to visible lines, texture and age-support routines.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771675762828,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"retinal-retinaldehyde","title":"Retinal \/ Retinaldehyde","description":"\u003cp\u003eRetinal is valuable because it allows a brand to speak to a more ingredient-literate customer. It brings novelty to the familiar retinoid category while retaining a clear connection to nighttime renewal and visible age support.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53771681988748,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"azelaic-acid","title":"Azelaic Acid","description":"\u003cp\u003eAzelaic acid has unusually broad relevance: tone, texture, redness appearance and blemish-prone skin. That makes it one of the strongest ingredients for practical, dermatologist-adjacent brand positioning.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772015534220,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"tranexamic-acid","title":"Tranexamic Acid","description":"\u003cp\u003eTranexamic acid gives brands a more clinical-looking brightening story than basic glow products. It is particularly strong in multi-active systems where each ingredient has a clear role in improving the appearance of uneven tone.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772015566988,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"glycolic-acid-aha","title":"Glycolic Acid \/ AHA","description":"\u003cp\u003eGlycolic acid remains a powerful acquisition ingredient because consumers know what it does. Peels, pads, toners and body products make the benefits visually demonstrable and easy to merchandise.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772015599756,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"centella-asiatica-cica","title":"Centella Asiatica \/ Cica","description":"\u003cp\u003eCentella has moved beyond niche K-beauty into mainstream barrier care. It is especially effective when brands want a gentle, reassuring active that can sit beside stronger acids, retinoids or post-treatment-style products.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772015632524,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"ceramides","title":"Ceramides","description":"\u003cp\u003eCeramides are essential to any serious barrier-care assortment. They support science-forward moisturizers, post-active recovery products and routines designed for dryness, sensitivity and over-exfoliation.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772015665292,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"hyaluronic-acid","title":"Hyaluronic Acid","description":"\u003cp\u003eHyaluronic acid is still one of the easiest ingredients to merchandise because the benefit is intuitive and the consumer base is enormous. Differentiation should come from molecular-weight story, texture, pairing and delivery format.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772015698060,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"fermented-rice-rice-ferment","title":"Fermented Rice \/ Rice Ferment","description":"\u003cp\u003eRice ferment combines familiarity, heritage and modern fermentation language. It performs especially well in milky toners, essences and glow products where texture and ritual can be demonstrated on social media.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772019826828,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"snail-mucin","title":"Snail Mucin","description":"\u003cp\u003eSnail mucin remains commercially useful because its texture is instantly demonstrable and its K-beauty association is deeply established. It works as both a hero ingredient and a gateway into more advanced Korean-style routines.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772019859596,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"spicules-hydrolyzed-sponge","title":"Spicules \/ Hydrolyzed Sponge","description":"\u003cp\u003eSpicule technology is attention-grabbing because consumers can feel the product working. That sensory experience, combined with K-beauty device-like positioning, creates strong short-form content and premiumization opportunities.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772019892364,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"astaxanthin","title":"Astaxanthin","description":"\u003cp\u003eAstaxanthin provides strong visual and scientific differentiation in an antioxidant category dominated by vitamin C. It is especially attractive for longevity, sun-stress and premium age-support positioning.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772019925132,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"resveratrol","title":"Resveratrol","description":"\u003cp\u003eResveratrol has renewed relevance because longevity culture has raised consumer interest in antioxidants beyond basic vitamin C. It is ideal for premium night products, antioxidant serums and multi-active age-support formulas.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772019957900,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"curcumin-turmeric","title":"Curcumin \/ Turmeric","description":"\u003cp\u003eTurmeric and curcumin bridge heritage beauty with modern antioxidant positioning. Their social visibility and recognizable color make them especially useful for glow masks, brightening systems and culturally rooted concepts.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772019990668,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"glutathione","title":"Glutathione","description":"\u003cp\u003eGlutathione gives brightening formulas a more premium and technical identity, particularly when paired with vitamin C, niacinamide or tranexamic acid. It is also highly compatible with ingestible-beauty cultural awareness, which increases name recognition.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772020023436,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"bakuchiol","title":"Bakuchiol","description":"\u003cp\u003eBakuchiol is commercially valuable because it provides an easy positioning bridge between natural beauty and modern age support. It remains particularly useful for sensitive-skin, pregnancy-conscious marketing contexts where claims are carefully reviewed, and botanical premiumization.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772128583820,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"sulfur","title":"Sulfur","description":"\u003cp\u003eSulfur is highly differentiated in a market crowded with salicylic acid. Its clinical smell and color challenges can be turned into authenticity cues in targeted masks, spot products and scalp formulas.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772129108108,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"mandelic-acid","title":"Mandelic Acid","description":"\u003cp\u003eMandelic acid is a smart alternative to glycolic acid when a brand needs gentler positioning. It works well in professional-inspired exfoliation, adult-blemish and uneven-tone concepts.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772129140876,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"propolis","title":"Propolis","description":"\u003cp\u003ePropolis has durable K-beauty recognition and a strong natural-origin story. It works especially well in glow serums, ampoules and barrier products where warmth, richness and 'skin food' language can support the aesthetic.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772129665164,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"manuka-honey","title":"Manuka Honey","description":"\u003cp\u003eManuka honey combines recognizable natural heritage with premium pricing power. It is especially useful in masks, cleansers and barrier creams where rich texture and sensorial storytelling matter.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772129697932,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"panthenol-pro-vitamin-b5","title":"Panthenol \/ Pro-Vitamin B5","description":"\u003cp\u003ePanthenol is one of the best secondary actives for making trend-led products more tolerable and more credible. It belongs beside acids, retinoids and barrier ingredients, and it also works in scalp, body and lip care.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772129730700,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"beef-tallow","title":"Beef Tallow","description":"\u003cp\u003eBeef tallow is impossible to ignore as a demand signal, but it is not an automatic fit for a clinical skincare platform. Its value in this library is strategic: prospects will search for it, ask about it and compare it with conventional barrier lipids.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":53772129763468,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]}],"url":"https:\/\/thecosmeticformulary.com\/collections\/formulate-by-active.oembed?page=2","provider":"The Cosmetic Formulary","version":"1.0","type":"link"}