{"title":"Raw Materials","description":"\u003cp\u003eThe raw materials and actives we stock and build with.\u003c\/p\u003e\n\u003cp\u003eBrowse these to understand what is actually going into your formula, or source them here for your own bench work. Knowing what a material costs, what grade it comes in and how much of it a formula can realistically carry is most of what separates a brand that hits its margin from one that does not.\u003c\/p\u003e","products":[{"product_id":"niacinamide-vitamin-b3","title":"Niacinamide \/ Vitamin B3","description":"\u003cp\u003eNiacinamide remains one of the strongest commercial anchors in skincare because it spans visible tone, oil balance, pores and barrier support. It is ideal for high-volume products and as a supporting active beside newer hero ingredients.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820446860,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"salicylic-acid-bha","title":"Salicylic Acid \/ BHA","description":"\u003cp\u003eSalicylic acid is a category workhorse. Its consumer recognition makes it valuable across facial care, body care and scalp products, while its compatibility with highly demonstrable formats keeps it relevant on social platforms.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820479628,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"beta-glucan","title":"Beta-Glucan","description":"\u003cp\u003eBeta-glucan is a strong whitespace active because it delivers a sophisticated hydration and soothing story without feeling overused. It works especially well in recovery, sensitive-skin and microbiome-adjacent concepts.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820577932,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"squalane","title":"Squalane","description":"\u003cp\u003eSqualane is not a flash trend; it is a dependable premiumization ingredient. It improves the sensory profile of oils, serums and creams while giving the brand a clean, barrier-support story consumers already understand.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820840076,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"glycerin","title":"Glycerin","description":"\u003cp\u003eGlycerin is commercially important because it is ubiquitous, effective and now increasingly discussed by ingredient-educated consumers. It works especially well in 'simple but smart' barrier and hydration positioning.\u003c\/p\u003e","brand":"The Cosmetic Formulary","offers":[{"title":"Default Title","offer_id":50489820872844,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]}],"url":"https:\/\/thecosmeticformulary.com\/collections\/raw-materials.oembed","provider":"The Cosmetic Formulary","version":"1.0","type":"link"}